Thursday, 25 November 2010

We know you opted out but...

... we really really want to send you some crap.


SO MUCH TO SAY.[1]

DON'T MISS OUT ON ALL THE LATEST MARKET INFORMATION AND INSIGHTS.[2]

Dear XXXXXXXX

We like to keep our customers up—to—date with all that’s going on, whenever we can. However, because you’ve chosen not to receive marketing communications[3] we’re not able to keep you informed of the latest news, offers, and insights.[4]

We’re committed to maintaining the privacy of all our customers.[5] That’s why if you do decide to opt back in, we’ll keep your information safe and secure. We won't share any of your details with third parties for marketing purposes.[6]

THE BENEFITS OF KEEPING UP-TO-DATE.

From fund launches and investor information to latest offers such as the cash back offers. It could benefit you and your investments to stay in touch with all the things we’d love to tell you about.[7]

We’ll only ask you this once every three years.[8] lf you do change your mind later on, you can opt out simply by calling or writing to us.

DON'T MISS OUT ON WHAT WE'VE GOT TO SAY.

Opting back in to our communications is quick and easy. Just fill in the reply form below and send it back to us free of charge in the enclosed reply—paid envelope.

We look forward to hearing from you soon.[9]

Yours sincerely,

[1] Too bloody much it appears.

[2] I somehow think that L&G are hardly on the cutting edge (well any more than, say, LLTSB who took over Clerical Medical recently.)

[3] There was a reason for that. I get enough crap through my letter box. And I thought a check box indicating "don't send me stuff not directly relevant to any accounts I hold with you" meant, well, not sending me stuff that's not directly relevant to any accounts I hold with L&G.

[4] Or advertising asking me to opt back in. Oh... wait... that's not right is it?

[5] No you're not. It's a legal requirement of the Data Protection Act. Not maintaining my privacy might cost you money, and certainly loss of good will.

[6] Of course, that's no guarantee that you won't offer the opportunity to send me crap on behalf of 3rd parties yourselves, is it? And make money from those 3rd parties doing it.

[7] Or I could just read the financial press, (and there's quite a bit of it online.)

[8] Once every three years too often in my opinion. And I'm sure there's absolutely no way of opting out of these three yearly reminders, without ceasing to be your customer. Or even if I ceased to be your customer.

[9] Don't hold your breath.

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