Tuesday, 2 November 2010

The AA - Half price driving lessons?

Cheap driving lessons [current] from the AA? Hardly.

AA Driving Lessons
from only
£10.50 per hour *
Call now on
0800 980 1834
Offer subject to availability
* Discounted price is for the first two hours of tuition purchased in one transaction using a valid debit or credit card when calling 0800 980 1834, after which standard lesson pricing applies. A handling fee of 1.5% plus VAT is applied to credit card transactions. Lesson prices vary by postcode and instructor and will be confirmed when you call. Debit card transactions are exempt of handling fees. Offer cannot be used in conjunction with any other offer and applies to new pupils only. Tuition must be booked through the AA Customer Service Centre on the number displayed in this advertisement. AA tuition is subject to instructor availability. AA driving instructors are self-employed franchisees and all contracts for the provision of tuition are between the pupil and the instructor. AA Driving School reserves the right to amend, change or withdraw this offer at any time.

So, for one transaction only, you can get two half price hours worth of tuition at £10.50. If you buy at least two hours. If this is your first transaction with the AA. If you can get an instructor, and if that instructor only charges £21 per hour. If you aren't paying by credit card.

Having bought some lessons, you aren't allowed to use this offer again, since you would no longer be a new pupil.

That's a lot of if's for saving £21 on something that will probably cost quite a lot more.

Now, the AA has already recently been slapped once on the wrist by that most toothless of regulators (the ASA) for a similar (previous) advert:
we considered that the claim "Learn with Us HALF PRICE AA driving lessons from only £10.50 per hour*" in the headline implied that unlimited lessons could be booked at the stated price within the promotional time frame, whereas the price stated in the offer was limited to two lessons only, and was dependent upon the purchase of a block booking of a minimum of five lessons and was also dependent on the availability of an instructor who offered standard lessons at £21. We considered that, although the conditions of the offer were stated in subsequent click-throughs, those conditions contradicted rather than qualified the headline claim and the promotion was therefore misleading.

Clearly The AA has changed their advert due to the ruling, but have they really changed it sufficiently?

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