"There has been an estimated 52 percent reduction in spending for the first month of the government's marketing and advertising freeze." announced the Cabinet Office last month. " That is the equivilant of almost £6.5m in savings, compared to the same period last year."
Pats on the back all round. Not least at DEFRA, where filming on a new public information campaign encouraging people to recycle was completed just three weeks before the election.
Even though the entire budget had already been spent on making and editing the film and the airtime was donated for free, the coalition has decided to waste money by not using a campaign against waste, in order not to appear wasteful.
Saturday, 18 September 2010
From Private Eye 1271, I found this: