Fact: Some bacteria are almost(1) indestructible. They can even survive in lava(2).(1) Weasel word alert. All bacteria can be killed, one way or another. Radiation and extreme heat/pressure for example.
So think how easily the bacteria in your kitchen can survive(3).
Most spray cleaners only do half the job because they can leave bacteria behind.(4)
New Dettol Complete Clean cuts through tough grease better than the leading cleaners(5), and kills 99.9% of bacteria.(6)
Giving your surfaces a complete clean every time. For the dirt you can see and the germs you can't use Dettol Complete Clean.
(2) Absolute bollocks (unless the lava has cooled to such an extent that it's no longer in the state any reasonable person would call lava - i.e. glowing red hot and possibly flowing, as 'indicated' in the advert.) Hyperthermophile's (currently the bacteria generally agreed to be the most viable at high temperatures) can live at temperatures of up to 122°C, but beyond that, while they may survive they aren't actually going to be doing very much. One that was heated to over 130°C only started becoming functional again once the temperature was lowered. Lower it to room/body temperature and it's going to become inactive again. Think about what happens to regular bacteria once you stick them in the freezer.
Take the temperature above 150°C and the cohesion of DNA (and other stuff the bacteria is made of) starts to fall apart.
Lava (molten rock) is generally around 700°C-1,200°C
(3) Are we still on Lava bacteria? If so they're not going to be doing very much on your room temperature surfaces, or in your body temperature gut. And ignoring the temperature problem, how viable/'compatible' is such bacteria that would not have interacted with a human being in millennia be with such a human.
If, on the other hand, we've moved back to the more mundane bacteria you're far more likely to find in your kitchen, why bother with the lava references?
(4) Weasel words. "Most spray cleaners?" Which ones would they be? Some of Dettol's previous products perhaps? Which (other) ones are better than Dettol's?
Anyway, unless you're steam cleaning your kitchen and turning it into a clean room, you're not going to be getting rid of even most of the bacteria, no matter how fancy the spray, or the solution inside.
(5) Weasel words again. Better than the leading cleaners? What about some of the other cleaners that aren't so leading. Leading how, by the way? Unit sales? Volume of product? Sale by value? Over what geographical area....
(6) So what about the remaining 0.1% that could bench-press a truck? Why isn't it killing that last 0.1%? Should we be worried about it? Incidentally since there are numerous other products that claim to kill 99.9% of bacteria, Dettol's product wouldn't appear to be that much better than the competition.