Via BitterWallet - a new mildly amusing blog: Things Real People Don't Say About Advertising:
Our advertising side project… Play Anythi.ng. Say...
10 years ago
Detailing some of the rubbish that advertisers spout.
"We are talking about ISPs competing with the Internet for content delivery. Whether films, music or gaming services, the idea is that ISPs will deliver content better and more reliably than the Internet. That says a lot about the state of investment in our Internet.Or the FT:
"The result could be a fundamental shift away from buying services from the Internet to bundled services from ISPs: which would reduce competition and take investment away from Internet companies. That would be bad for everyone."
BT is starting to sell a new service that gives broadband providers the tools to create a two-tier internet, where some video content would reach consumers in a better condition than other material.
The service devised by BT’s wholesale unit gives broadband providers the opportunity to charge content owners for high quality distribution of their video products to consumers.
"Contrary to recent reports in the media, BT's Content Connect service will not create a two-tier internet, but will simply offer service providers the option of differentiating their broadband offering through enhanced content delivery,"
Content Connect will not create a two-tier internet, but will simply create a two-tier internet.