Sun Life - funerals

From The Telegraph, carehome.co.uk, marketwatch, and other media outlets, we have some 'research' into funeral costs in the UK co-conducted by the University of Bath and another partner:

• Almost half of 69,000 applications for a Funeral Payment (FP) rejected(2) 
• So-called "pauper's funerals" (Public Health Funerals) expected to rise as it becomes "too expensive for poor people to die" 
• Funeral Payment applicants forced into debt by committing to funeral cost of GBP 1,000s prior to finding out if they will receive state support

Gosh. What a sorry state of affairs. Who helped the University of Bath conduct their research? Another impartial group of people?

From MarketWatch:

A new Cost of Dying Special Report into Social Fund Funeral Payments from Sun Life Direct and the University of Bath reveals that the Funeral Payment scheme, intended to contribute to the cost of funerals for the most vulnerable in society, is failing to meet mounting demand.

[...]

Simon Cox, head of life planning at Sun Life Direct, says: "We have to ask ourselves whether the current infrastructure for end of life support is fit for purpose. Something must be done, and quickly.

Ah. Company that sells funeral plans seemingly encourages public, through scare tactics, to buy funeral plans. Or this is possibly a run-up to suggesting that the government use a private company (can you think of one?) to take over the Funeral Payments system in order to get their hands on tax-payers' money.

In no way is this an advertisement. Not at all.

ASA going after the wrong people?

Seems a few people are in a tizzy over the above advert and have complained to the ASA about it being posted to Bishop Cranmer's blog (linked.)

Quite why this is seen as homophobic, and not persecution towards a blogger, is beyond a few people.

Dry ice and CGI smoke are dangerous!!!!one

The latest in the UK Government's nanny-statism, this time pushing the myth of damaging non-first-hand smoke.

[Dry ice flowing over a sofa]

[Dry ice flowing over net curtains]

[Dry ice flowing over some child's bricks on the floor]

[CGI smoke wafting all over the room with a sleeping child in a baby seat]

[Closeup of child's feet, then hands, then feet.]

[Mum smoking by window while stood in the room]

Over 80% of cigarette smoke is invisible,[1]

[Mum now outside smoking][2]

so no matter how

[Mum back inside the room][2]

careful you are, they still breathe in the harmful poisons.

[Room without dry ice and CGI smoke showing the child again.]

If you could see what's really there, you wouldn't smoke.

Text invisible to 63818 for a Smokefree Kit.

[1] 80% of *smoke* is invisible? I'm sure it isn't.

[2] And I thought the continuity editors had it hard during films lasting 120 minutes or more - I can only imagine how hard it must be when you're doing a 30 second advert.

Quite why the government is persisting in stating that second-hand smoke is apparently, given the rhetoric, even more damaging to others than the first-hand smoke is to the smoker, despite there being little to no scientific evidence of said harm, isn't really a mystery.

We even have the Chief Medical Officer attributing middle ear infections (wot?), lung infections, asthma and 40 cot deaths per year to passive smoking and pushing for a ban on smoking in cars.

While smoke (or any other particulate matter in the air) may start an asthmatic off, I seriously doubt (nor can find any evidence of) passive smoking caused the asthma to start with.

Cot deaths, aka Sudden Infant Death Syndrome, is the name attributed to the death of a baby where the reasons are unknown. If 40 cot deaths were actually caused by passive smoking then they wouldn't be called 'cot deaths.'

And the money spent on this advert is on top of the ~£.5 million pounds of tax-payers money currently being spent by an off-shoot of the UK government in the South West of England to lobby other parts of the government for plain packaging while the government is in the middle of a 'consultation' over said packaging.

Predictor: Pregnancy tests

[Couple with the 'father' standing behind an obviously pregnant 'mother' both looking happily surprsied at a pregnancy test]

[Box of 'Predictor']

When you want to be sure.

A must-have item to see if you're pregnant, even when if it's painfully obvious that you are - indeed - pregnant.

Some people are Sofa King Stupid.

Sofa King have used the strapline "Our Prices are Sofa King Low" for over nine years:

Now it seems we have a new generation of stupid people. 3 people complained to the ASA saying the phrase was

... offensive and unsuitable for general display.

As Sofa King pointed out in their defence:

... they had used the slogan "Where the Prices are Sofa King Low!" as their company strap line since they began trading nine years previously and that it was used on their premises and on their vehicles as well as in their advertising. ...complaints made to Northamptonshire Police in 2004 were not taken further by the Crown Prosecution Service and that no complaints had been made direct to them.

Sadly common sense has failed to prevail at the ASA. In their upheld  judgement:

but considered that [the phrase Sofa King Low] could be interpreted as a derivative of the swear word "fuck", which consumer research had found to be a word so likely to offend that it should not be used in ads at all, even when it was relevant to the name of a product.

Not sure who are the worse idiots - the three who complained, or the ASA for upholding the complaint.

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Update: BitterWallet suggest that -

Rumours abound that Sofa King will now relocate to Norwich and now use the strapline of ‘Norfolk ‘n’ good’.

NHS - Bowel Cancer

[Visit4ads]

White man 1: I don't really know how to put this..
White woman: I'm a bit worried...
Black woman: Something has not been right for weeks...
White man 2: There's always a ... bit of blood...
White man 3: Well it's loose .. really loose...

Voiceover: Blood in your poo, or going more often with looser poo[1], are possible signs of bowel cancer. If you've had either of these symptoms for three weeks or more, tell your doctor.

Dr Terry Bowley: It doesn't matter how you tell me, just tell me.

Voiceover: Finding it early makes it more treatable. Be clear on Cancer.

More money wasting by the NHS[archive], and they're talking down to you this time. 

Are there really adults that use the infantile word 'poo,' when talking with other adults, when there are a wealth of words that could be otherwise used, e.g. fæces, stools, shit, crap?

The last two of which could probably be used as adjectives for this advert.

More seriously, who really needs an advert to tell them to go to the doctor if they've been shitting blood or have had diarrhea for three weeks? 

Most who would go anyway, would go long before the three weeks (with or without this advert,) those not so inclined to bother their doctor with something so minor as blood pouring out their anus is hardly likely to change their mind by watching an advert that patronises them by calling the stuff that comes out of their rectum 'poo.'

[1] Is this the P.C. phrase for 'the shits' or diarrhea these days?

Acupuncture Awareness Week

Update March 1: The poll's back up, but with the numbers fiddled - at the time of writing: 32% no, 68% yes, on a total vote count of.... 338. And you have to register to vote.

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Update 16:16 GMT: Well that poll didn't last long, did it? At my last count there was 1864(82.9%) No, 348(17.1%) Yes before it 'disappeared.' (Even though the poll is still on their front page.) Strange that.

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It appears that the British Acupuncture Council have decided that 27th February – 4th March 2012 should be Acupuncture Awareness Week.

As most people should be 'aware,' Acupuncture is complete and utter bollocks, so it the campaign seems a little pointless.

Nevertheless, they're still trying[archive]:

The first ever Acupuncture Awareness Week in the UK, supported by the British Acupuncture Council, aims to dispel the myths surrounding acupuncture[1], what conditions it can help[2] and give members of the public/you all the information you need about treatment.[3]

[1] No doubt they won't be pointing out the myths they promulgate such as it works, it cures cancer, etc.
[2] None, perhaps?
[3] "It doesn't work"?

Thought not.

They even have a poll on whether the tax payer should give more funding to this woo via the NHS [no archive since it won't].

At the time of posting (since it was pointed out by Pharyngula) it seems to be going well:

Do you think acupuncture should be made more widely available on the NHS?
No: 61.6%
Yes:38.4%
Total votes: 787