tag:blogger.com,1999:blog-4840253472679669200.post3299125117819133698..comments2017-09-25T09:27:17.733+01:00Comments on Advertising Bollocks: 3-in-1 - if you actually take three in one that isPJHhttp://www.blogger.com/profile/11331948749785269728noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4840253472679669200.post-61251362063214646792014-04-27T13:25:34.193+01:002014-04-27T13:25:34.193+01:00While I agree with virtually all the criticism of ...While I agree with virtually all the criticism of this 'coffee', there is one point that isn't made in it's defence and that is the portability of the product. <br /><br />I can shove a handful of these in my toolbag and then only have to source some boiling water to have myself a hot drink. This proves quite useful when working for customers that tell you to help yourself in the kitchen but fail to mention that they've hidden, or stored in remote places, all their tea, coffee and sugar.<br /><br />It's pretty crap, I'll agree, but it is handy without a doubt.Anonymoushttps://www.blogger.com/profile/07149381533356160136noreply@blogger.comtag:blogger.com,1999:blog-4840253472679669200.post-74570265676227182232011-03-03T16:06:06.833+00:002011-03-03T16:06:06.833+00:00First of all, i do not work for Nescafe.
'Rub...First of all, i do not work for Nescafe.<br /><br />'Rubbish. If I prefer milk in my coffee, I'm not going to put something that either pretends to be milk or 'whitener' in it.'<br /><br />Then don't buy 3-in-1.<br /><br />'Only the stupid ones. The brighter ones will see this for what it is, and decide there's no choice to be made, and carry on buying their coffee granules in jars.'<br /><br />Personal preference is a matter of opinion, not intelligence. If the product advertised appeals to the consumer, and they are satisfied with the product they have purchased, then it is their opinion as to whether they feel the product is worth the money they have spent on it. Clearly alot of people think it is, as tis shown through the incredible success in Europe which has subsequently led to it's release in the U.K. <br /><br />'Do fuck off with your assumptions. The only times I've had this 3-in-1 crap is in hotel rooms that still provide coffee-making facilities[1].'<br /><br />Assumption? It is clear you are ignorant as your argument against the advertising campaign is purely based on persoanl preference, and not validity of statements and claims used within the advertisement. <br /><br />'The fact that Nescafe feel the need to advertise an inferior product at an inflated price, and clearly expect people to buy the product in the supermarket[1] doesn't concern you at all?'<br /><br />Soluble coffee is the largest hot beverage segment with sales of over £626 million, which equates to a forty percent market share, and Nescafé continues to retain its position as the UK’s number one soluble coffee brand. Clearly nescafe are far more aware of what they are doing in relation to successful products and Advertising campaigns than you.<br /><br />May i suggest that before you post again, you think twice about what you write, and attempt to back up your argument with relevant facts.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4840253472679669200.post-64354416706781267212011-03-03T14:47:45.214+00:002011-03-03T14:47:45.214+00:00You work for Nescafe I take it?
That's the on...You work for Nescafe I take it?<br /><br />That's the only reason I can think of for you taking such an affront to the article.<br /><br />"<i>At no point did nescafe claim in their advertising campaign that this product was suitable for consumers who prefer not to have <b>milk</b> and sugar in their coffee. <b>Therefore, it is obvious that only consumers who have this preference will purchase the 3 in 1 product</b></i>"<br /><br />Rubbish. If I prefer milk in my coffee, I'm not going to put something that either pretends to be milk or 'whitener' in it.<br /><br />"<i>As well as this, the slightly higher price of 3 in 1 is the choice of the customer,</i>"<br /><br />Only the stupid ones. The brighter ones will see this for what it is, and decide there's no choice to be made, and carry on buying their coffee granules in jars.<br /><br />"<i>However, the ignorance shown through this article leads me to believe that you may have actually been foolish enough to have bought the product, </i>"<br /><br />Do fuck off with your assumptions. The only times I've had this 3-in-1 crap is in hotel rooms that still provide coffee-making facilities[1].<br /><br />"<i>this ridiculous article</i>"<br /><br />Feel free to start your own blog about the wonderfulness that is Nescafe's 3-in-1 product. <br /><br />"<i>Find me an area of the advertising campaign that is actually 'advertising bollocks',</i>"<br /><br />The fact that Nescafe feel the need to advertise an <i>inferior</i> product at an <i>inflated</i> price, and clearly expect people to buy the product in the supermarket[1] doesn't concern you at all? <br /><br />May I suggest that before you post again, you learn how to use paragraphs?<br /><br />[1] I can understand why hotels do this.PJHhttps://www.blogger.com/profile/11331948749785269728noreply@blogger.comtag:blogger.com,1999:blog-4840253472679669200.post-38198677022535734432011-03-03T14:19:52.908+00:002011-03-03T14:19:52.908+00:00At no point did nescafe claim in their advertising...At no point did nescafe claim in their advertising campaign that this product was suitable for consumers who prefer not to have milk and sugar in their coffee. Therefore, it is obvious that only consumers who have this preference will purchase the 3 in 1 product, and those who prefer 'the option of adding sugar and milk to taste' can purchase nescafe's other coffee products. Aside from this point, as with any other coffee, the consumer will also use the water:coffee ratio which satisfies their individual taste. Therefore i struggle to see where your problem has arisen from in relation to this advert? This product is for consumers who wish the purchase the product which has been advertised to them, so therefore i do not understand why you claim the product 'assumes customers want all three', when it clearly states what the product offers. As well as this, the slightly higher price of 3 in 1 is the choice of the customer, and to many this may be seen as a small inconvenience in comparison to the convenience this product offers to those who require it. <br />However, the ignorance shown through this article leads me to believe that you may have actually been foolish enough to have bought the product, and been so horrificly shocked to discover that 3 in 1 actually contains what it advertises that you wrote this ridiculous article based on that ignorance. The success that this product has had in Europe since its release in 2003 speaks for itself. Find me an area of the advertising campaign that is actually 'advertising bollocks', and you may recover a small fraction of your dignity.Anonymousnoreply@blogger.com